W E L C O M E!

This blog contains perspectives and requirements of an educational technology doctoral student enrolled at Walden Unversity.



Sunday, August 22, 2010

Equally Divided and Distributed: All for One and One for All


One of the greatest task of a leader in educational technology to make sure that all students have the same resources and opportunites regardless of socioeconomic backgrounds, culture, creed or gender. In education and in many other areas, there has always been the case of the "have" and the "have nots". You may want students to be able to access the Apple Store and download applications that have a fee associated with them. But what if some of the students don't have an apple account secured with a credit card? How do you get around that? One way is to look for some open source applications that may be similar and are only lacking in some of the features or to allow students t download trial versions of an application that will allow them the same experience as many of the full versions. With the economic crunch that our society is experiencing that are going to be many more resources and avenues to explore that will allow all students equal technological opportunities.
Ellit Solloway in his presentation " The Digital Divide: Leveling the Playing Field" talks about how the cell phone and its capacity to access the Internet will even the playing field for the disenfrancised. I can see how it cn help for some but there will still be some "have-nots" that will not be able to use its full features. The reason for this is because cell phone service providers charge a higher monthly fee for having Internet access. There may be some students who can't afford an upgraded plan and have to settle for a basic plan without unlimited texting and Internet access. So, I don't see where his plan is a "catch all " for everyone. Sadly, we will always have those who will benefit more from new technology.

Thursday, August 12, 2010

DVD Rentals and Video on Demand: Compete for Business

Suppose I'd like to rent a movie? Should I go to a local movie rental store? Or, should I stream a movie digitally to my computer? What factors are going to influence my decision? I will use an example how I decided on the movie rental option for the assignment in Module 4 of this course. I needed to rent a sci-fi movie based on the book by Philip K. Dick. I choose to rent the movie Blade Runner starrig Harrison Ford. I chose to use Netflix to digitally steam the movie to my laptop for viewing. I took advantage of their free trial offer so there was no cost involved. Furthermore, I choose this option because I thought of my inability to drive due to my recent eye surgery and because I needed the movie immediately--didn't have time for a mail-order. So, convenience played an big role in my decision--just as it does for many consumers. The following link gives information on how Netflix works: http://www.netflix.com/HowItWorks.
There was a time when renting a movie from a video store was our only option. Now because of the advancement intechnology movies can be delivered immediately to your tv or personal computer. The ability to offer this option has caused great competition between these two sources. But is the competition between DVD's and Video on Demand an example of which one of the forces that drive technolgy: Red Queens or Increasing Returns? As discussed in vodcasts by Dr. David Thornburg within this course, a Red Queen is when "two technologies are in fierce competition with each other to gain an advantage over their competion by meeting new needs and becoming better" (Thornburg, 2008c). Dr. Thornburg cites Arthur (1996) as stating that an Increasing Return is when two technologies enter the market around the same time--one technology will capture the attention of consumers more and then drive the other technology to become obsolete. Furthermore, the one that takes over the market is not necessarily a superior technology.
I consider the driving force between DVD's and Video on Demand competition as a Red Queen. DVD rentals are still prevalent in the marketplace (they are not obsolete)--many rental machines are now found conveniently located outside of or within stores. However, there are fewer actual rental stores as there once were. What happened to them? The desire for convenience and lack of late charges have given video on demand a competitive edge. However, as an effort to compete with this advantage, Blockbuster, who was once a totally movie renting carry-out store, is now offering videos on demand that can be downloaded to certain devices: http://www.blockbuster.com/download/devices. This is an effort to keep them in competition with Netflix.
I would place these two competitors at the Obsolete stage of McLuhans tetrad. Both of these entities are striving to stay on top of the video rental market by offering convenience and easeof use. Eventually, they will obsolete the standard video rental store. Every rental that we desire can be acquired by the touch of a button.

References
Course Vodcasts: Thornburg, D., "Red Queens"
Course Vodcast: Thornburg, D.,"Increasing Returns"